What size should Instagram product photos be?

Feed posts are 1080 × 1080px square, and Stories and Reels are 1080 × 1920px at 9:16. Seenable exports both natively. Note that the 4:5 vertical feed crop is not one of our built-in presets — use 1:1 for the feed and 9:16 for full-screen placements.

Can I generate Reels and Stories frames, not just square posts?

Yes, and they are composed natively at 9:16 rather than cropped from a square. That matters — a cropped square leaves the product small and centred with dead space, which is exactly what full-screen placements punish.

How do I keep my grid looking consistent?

Run posts through the same style and brand palette in a batch. Grid consistency is the strongest visual trust signal on Instagram, and it is far easier to hold when every image comes out of one system rather than a dozen separate sources.

Do I need to disclose AI-generated images on Instagram?

Meta applies AI labelling to content it detects as AI-generated, and policies evolve. Seenable generates from a photo of your real product, so the item shown is genuine — but check Meta’s current labelling and advertising rules, especially for paid placements featuring AI models.

Can I use the same shoot for Instagram and TikTok?

Yes. Both lean vertical, and a single shoot exports to 1:1 and 9:16, so one session covers the feed post, the Story and the TikTok in-feed frame.

How much content can I make on the free tier?

130 credits, no card required, at 11 credits per image — roughly a dozen images. That is enough for a week of posts, which is the right size test before committing.

Instagram

A month of Instagram product content from one photo

Instagram wants a posting cadence most brands cannot photograph for. Generate square feed posts and native 9:16 Stories and Reels frames from a single product shot, all sharing one visual identity.

See examples

1:1 feed postsNative 9:16 StoriesConsistent grid aesthetic

InstagramGenerated in Seenable

What is Instagram product photos?

Instagram product photos are the feed, Stories and Reels imagery a brand uses to sell. The feed uses 1:1 square at 1080 × 1080px, while Stories and Reels are 9:16 at 1080 × 1920px. Seenable generates both natively from one product photo — rather than cropping a square into a vertical frame — so a brand can hold a posting cadence without commissioning a shoot per week.

The problem

What makes this hard today

The grid is your shopfront, and it is always hungry

A profile grid is judged at a glance. Holding a consistent aesthetic while posting often enough to stay visible means producing more imagery than most brands can shoot — so the grid drifts into whatever was available that week.

The grid reads as one composition, not nine posts
Cadence and consistency pull in opposite directions
Stock imagery breaks the brand look immediately

A product photo with a distracting background

Stories and Reels need vertical, not cropped squares

A square post cropped into a 9:16 frame leaves the product small and centred with dead space above and below. Native vertical composition fills the screen — and full-screen is the whole point of the placement.

Seasonal campaigns mean reshooting the same products

The product has not changed, but the context has to. Every season, holiday and campaign wants the same catalog in a different setting, and each one traditionally means booking the studio again.

A product image with no grounding shadow

Instagram format guidance, and how Seenable meets it

What each Instagram surface expects.

Requirement	What it asks for	How Seenable meets it
Feed post (square)	1080 × 1080px, 1:1	A 1:1 export preset at 1K or upscaled to 2K.
Stories and Reels	1080 × 1920px, 9:16 full screen	A native 9:16 export composes for vertical rather than cropping a square down.
Landscape posts	1.91:1 for wide feed posts	The 16:9 export is the closest built-in preset and crops cleanly to 1.91:1.
Safe zones	Keep key content clear of Stories UI at the top and bottom	Vertical compositions place the product centrally, away from the interface edges.
Grid consistency	Not a rule, but the strongest signal of a considered brand	Apply one style and brand palette across a whole batch so the grid holds together.
Shop tags	Tagged products should be clearly visible in the image	Hero and scene compositions keep the product unobstructed and identifiable.

Feed post (square)

1080 × 1080px, 1:1

A 1:1 export preset at 1K or upscaled to 2K.

Stories and Reels

1080 × 1920px, 9:16 full screen

A native 9:16 export composes for vertical rather than cropping a square down.

Landscape posts

1.91:1 for wide feed posts

The 16:9 export is the closest built-in preset and crops cleanly to 1.91:1.

Safe zones

Keep key content clear of Stories UI at the top and bottom

Vertical compositions place the product centrally, away from the interface edges.

Grid consistency

Not a rule, but the strongest signal of a considered brand

Apply one style and brand palette across a whole batch so the grid holds together.

Shop tags

Tagged products should be clearly visible in the image

Hero and scene compositions keep the product unobstructed and identifiable.

Platform requirements are summarised from the channel’s own seller documentation and were accurate at the time of writing. Marketplaces revise these rules — always confirm against the official listing guidelines before a bulk upload. Seenable exports at 1:1, 3:4, 4:3, 9:16 and 16:9; the 4:5 vertical feed crop is not a built-in preset, so use 1:1 for feed and 9:16 for Stories and Reels.

Process